Gain Additional Insights from the Desktop vs. Mobile Keyword Report
Google has stated that almost 60% of searches take place on a mobile device.
But did you know that Google will also often rank keywords in different positions on mobile vs. desktop?
This means that a #1 ranking on desktop doesn’t always translate to a #1 ranking on mobile.
You can use the mobile vs. desktop reports in SEMrush to glean additional insight into how your website — or a competitor’s website — is faring on both desktop and mobile.
For example, let’s take a look at my website.
In SEMrush:
- Select SEO Toolkit.
- Click on Organic Research from the side menu.
- Enter the domain – e.g. “robbierichards.com” – you want to analyze.
- Click on the Positions tab:
Within the Positions report, you can switch between Mobile and Desktop to see the number of keywords the website is ranking for, the amount of traffic it gets, and the estimated traffic cost for both mobile and desktop.
Here’s my desktop stats:
And my mobile stats:
In my case, I still have more keywords and traffic on desktop compared to mobile.
We can also see exact rankings between mobile vs. desktop for specific keywords.
For example, here’s where this page ranks on desktop:
And on mobile:
So you can see there is a variation in ranking position and traffic volume.
It’s not unusual to see a slight variation between desktop and mobile rankings but, in my experience, a significant difference may indicate that your page isn’t optimized very well for mobile.
You can check this using the SERP preview tool in SEMrush.
On desktop:
And on mobile:
In our example, you can see it looks perfectly fine on both desktop and mobile.
If you notice any significant discrepancies between mobile and desktop rankings or notice that your website doesn’t look great on mobile/desktop (according to the SEMrush SERP preview), it’s worth checking on an actual mobile device to see if the page is well-optimized for mobile.
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