SEMrush Expand Your Organic Footprint with Secondary Keyword Analysis

Expand Your Organic Footprint with Secondary Keyword Analysis

A single page can rank for hundreds or even thousands of different keywords depending on the niche and type of content.

For example, Wirecutter’s top pages rank for thousands of keywords:

But if you dig a little deeper, you’ll find that the primary keyword only brings in a small proportion of the traffic. And the remainder comes from secondary keywords.

For example, take a look at the Wirecutter page for the best mobile scanning apps. The primary keyword – scanner app – brings in 115,620 visitors – that’s 2.55% of the page’s overall monthly organic traffic. The remaining 97.45% comes from the other 5,529 semantic and long tail secondary keywords:

Here’s how to expand the organic keyword footprint on your pages with secondary keywords related to the primary topic.

In SEMrush:

1. Select SEO Toolkit. 
2. Select Keyword Magic Tool from the sidebar menu.
3. Enter the primary keyword – e.g. “scanner app” – into the search bar.
4. Click Search:

From the results list, you can find thousands of related long-tail keywords:

On the left-hand side are groups of keywords. For example, you could click on “barcode” to show all the keywords related to “barcode scanner apps”:

Look through the results to see which related keywords you want to add to your content.